Who we are

A brand strategy and creative solutions agency, building brands that people fall in love with.
Meet our Partners


Founder / Creative Director

Oyinkan discovered a love for design in university – where she designed under an alias that even her closest friends didn’t know about. She’s come a long way since then: moving home to Nigeria, rediscovering her love for branding and design, moonlighting as a corporate / business advisory lawyer at Nigeria’s largest law firm, and founding aseda in 2017. Oyinkan loves exploring different industries through the lens of design and is passionate about building authentic brands backed by powerful strategy.



Partner / Art Director

Tobi is an artist in every sense of the word; he started drawing and painting at a very young age (like child prodigy young) and went on to specialise in illustration, animation, motion graphics & cinematography. He has spent his professional career creating as a cinematographer and art director; as well as developing set and environmental designs for some of the biggest names in African entertainment.

Our Values

Want to join our team?

We love to connect with passionate and creative people. Even if we don’t have any current openings, please feel free to email us your CV / portfolio with a brief cover email on why you’d like to work with us. You can email us here.