PDI Real Estate Consultants
All things property
Brand identity for a real estate consulting company that partners to develop real estate from ideation to post-development.
From high net worth individuals to investors, PPPs and developers – when it comes to putting together high value real estate projects there are a lot of players and even more moving pieces – it takes an expert to make sense of it all. PDI Real Estate Consultant’s founder is a chartered architect, chartered surveyor with an MBA focused on finance and marketing – the whole package. She approached us to design an identity that established PDI as a trustworthy partner that works with individuals and corporations to take their real estate projects from idea to post-development.
Client
PDI Real Estate Consultants
Sector
Real Estate
What we did
Tagline
Brand identity
Challenge
While PDI is technically a start-up it was important to create an identity that communicated the founder’s experience in real estate and established PDI as a trusted real estate partner.
From our client
“We love our brand. aseda was able to translate who we are into a simple and effective identity that speaks to our clients. We could not be happier.” – Mrs. Erejewa Gbadebo, C.E.O.
We designed the brand’s icon to be simple, effective and meaningful. Depending on the angle, the icon signifies building blocks / an open window of opportunity / a portal translating ideas to reality / an arrow pointing upwards showing PDI’s ability to move projects forward.
In crafting PDI’s tagline we wanted to make PDI synonymous with property. We used the brand colours to highlight the PDI nested within the tagline. We also crafted a system that represented the letters P, D and I in yellow – to reinforce the brand message.
The brand’s icon also fits together to create a recognisable brand pattern.
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